MetaBull Universe has acquired Inkrise.ai for an undisclosed amount. The deal transfers ownership of the AI-focused entertainment thinktank to MetaBull Universe, which will absorb Inkrise’s operations and client engagements.
Inkrise.ai operates as a content creation and consulting firm tailored to the entertainment industry, specializing in the application of artificial intelligence tools. The company is led by Aaron Simpson, an Emmy-nominated animator, producer, and writer whose work has centered on integrating emerging AI capabilities into production workflows. MetaBull Universe, the acquiring entity, brings its own portfolio of media and technology ventures to the transaction, though specific details of its broader operations were not disclosed.
The acquisition is driven by MetaBull Universe’s interest in strengthening its position at the intersection of entertainment and AI. By bringing Inkrise.ai in-house, MetaBull gains direct access to Simpson’s expertise and the company’s established consulting practice, which advises studios and creators on adopting AI-driven tools for scripting, animation, and pre-production. For Inkrise, the move provides the resources and infrastructure of a larger parent organization, allowing its team to scale its advisory work beyond its previous independent capacity.
Post-deal, Inkrise.ai will operate as a unit within MetaBull Universe, with Simpson expected to continue leading its creative and consulting initiatives. The combined entity is positioned to offer a more integrated suite of services, pairing Inkrise’s thought leadership with MetaBull’s broader commercial reach. The transaction underscores a growing trend of media-focused firms consolidating specialized AI consultancies to secure early access to transformative production technologies.