Jensten has acquired Coversure Midlands Ltd, which trades as Coversure Solihull, for an undisclosed amount. The deal brings the independent insurance broker into Jensten’s expanding network of high-street and regional advisory businesses. Coversure Solihull will continue to operate under its existing brand, with its team remaining in place to serve its established client base.
Coversure Solihull provides insurance services to businesses, commercial vehicle owners, and private clients. Its focus includes cover for restaurants, cafés, fleets, and tradespeople, supported by relationships with leading UK insurers. The firm has built its reputation on offering affordable, independent advice from its office on Warwick Road in Olton, Solihull. Jensten, a larger insurance group, has been actively consolidating the UK broking market through a series of targeted purchases.
The acquisition is strategic for Jensten as it strengthens the group’s presence in the West Midlands, a region where it has sought to deepen its footprint. For Coversure Solihull, joining Jensten provides access to broader resources, including enhanced technology, compliance support, and a wider range of insurer partnerships. The existing management and staff are expected to retain their roles, ensuring continuity for clients who value face-to-face service.
Jensten’s model typically allows acquired firms to maintain local decision-making while benefiting from group-scale back-office functions. This approach has helped the acquirer integrate smaller brokers without disrupting their client relationships. The deal adds a well-established book of commercial and personal lines business to Jensten’s portfolio, complementing its existing operations in nearby regions.
The combined entity will now focus on growing Coversure Solihull’s market share while preserving its independent character. Clients can expect the same local team and service levels, with the added stability of a larger parent group. Further acquisitions in the Midlands are likely as Jensten continues its consolidation strategy.